The Ministry of Sports granted ISO EXPERT INTERNACIONAL LTDA. with the authority to represent interests of that Public Entity in the matter of intellectual property assets, including misuse of trademarks, copyrights and domain names of the Ministry of Sports, including the following Brand Names (see "Letter of Authority" – attachment): "2014 World Cup - Brazil" and "2016 Olympic Games - Rio de Janeiro". Such a commitment is a result of the intrinsic obligation of the federal authorities in the scope of their legal attributions to exercise control, inspection, and prevention over illicit acts that infringe rights on the symbols related to the 2014 World Cup (see Official Letter no. 027/CGOI/SPOA/SE/ME – attachment): 2014 World Cup Warrant nº 8 (FIFA) – Protection and exploitation of commercial rights – whereby the Brazilian Government commits itself to adopt protection measures against the use of any of FIFA’s intellectual properties including ambush marketing, brand names, designs, and applications of FIFA’s copyrights, opposition procedures for brand names, copyright design or applications, commercial or promotional registration and use of domain names containing FIFA’s trademark. To that end, and bearing in mind the emerging marketing needs and demands for safety and reliability for information exchange over Internet, ISO EXPERT has been decisively focused on identifying and fighting practices deemed as illegal or abusive, as follows: (i) Misuse of monitored BRANDS in illegal or fake websites; (ii) Non-authorized association of any of the BRANDS to persons, services, products or events; (iii) Non-authorized marketing and distribution of products and services related to the monitored BRANDS and any related information; (iv) Creation of blogs and personal webpages for which information and commercial references prevail over the opinions issued by the author as related to the monitored BRANDS; (v) Sending of e-mails with fake messages (unlawful capture of sponsorship) (vi) Misappropriation of user personal data by routing to fraudulent sites and fake access pages; (vii) Dissemination of virus through websites; (viii) Registration of domains containing BRANDS proprietary/under the responsibility of public and private entities; (ix) Publication of pages with advertisements related to the monitored BRANDS.
